Archant hails success of Mustard TV live broadcast in Norwich City



The local TV channel of a regional publisher that faced criticism after failing to broadcast a live soccer game hailed the success of a second live broadcast.

Archant’s Mustard TV was scheduled to show Norwich City’s friendly against West Ham last week, but the broadcast was marred by technical issues, meaning the game was not shown live.

Instead, a full recording of the match was made, which started playing while the second half was still in progress.

But according to the TV channel, a second live broadcast featuring Norwich City’s final preseason friendly against Brentford on Saturday went off without a hitch.

Mustard’s team of commentators at Carrow Road, pictured left to right, Iwan Roberts, Adam Drury and Mike Sewell.

Mustard TV said it had been praised on social media by football fans for the live broadcast, having previously received criticism for its coverage of the West Ham game.

General Manager Fiona Ryder said: “The entire Mustard team has done an incredible job on both games and rightly received praise for the professional production and quality of the footage, commentary and studio work.

“For reasons beyond our control, the live satellite link failed for the West Ham game, but we were able to broadcast our recorded coverage while the game was still in progress and we apologized to our disappointed viewers.

“The Brentford game went like clockwork which we are really happy with.”

The game was broadcast as part of Mustard’s On The Ball City Live and included a halftime analysis and a post-game recap.


Leave A Reply

Your email address will not be published.