New NAB Ad Campaign Highlights Importance of Local Broadcast Journalism

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WASHINGTON DC– At a time when disinformation is rampant on social media, the National Association of Broadcasters (NAB) has launched new spots highlighting the importance of evidence-based radio and television journalism.

The new spots are designed to highlight the work of broadcasters to provide reliable and reliable coverage of local, national and global events, the NAB said.

“In an age where misinformation and misinformation are all too common online, local newscasters are more important than ever – we deliver the facts Americans need to know without fear or favor,” said the president and chief of the press. NAB executive, Gordon Smith. “We want to remind the public and the leaders of our country of the indispensable role that broadcasters play in our local communities every day as the most trusted source of information.”

Stations can download the spots, which are available in English and Spanish for TV and radio, at https://www.wearebroadcasters.com/resources/spots.asp.

The spots are part of NAB’s long-running “We Are Broadcasters” campaign, an initiative launched in 2013 to educate policymakers and the public about the vital role of local television and radio stations in communities across the country. .

The new spots were created in response to research showing that the business practices of big tech companies are preventing local stations from recouping their investment in local journalism, as these platforms wield enormous influence over online content that can be monetized, a declared the NAB. At the same time, tech giants are contributing to the spread of disinformation, as their algorithms favor controversial content over high-quality journalism, the study showed.

NAB said the new “We Are Broadcasters” spots sought to remind policymakers and the public that TV and radio stations are investing significant resources in local journalism for their communities, highlighting corruption. or prepare the public for a weather emergency. .

The NAB also said broadcasters are backing Congress’ action to ensure a level playing field for negotiating with big tech companies for fair compensation when their content is used online.

More information on the effort is available at nab.org/bigtech.

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