The InFOCUS Podcast: Paul Kelly, One Million Ads
Audio advertising is in vogue. It’s so sizzling that LinkedIn enters the game. What does this mean for the good old radio? Paul Kelly, Revenue Director for A million ads, shares his thoughts on the subject.
Specifically, LinkedIn is rolling out a new events platform, and it’s all audio in nature.
With two decades of experience leading creative and business teams for organizations such as Viacom, what he has to say could ignite new creative sparks in your broadcast media sales organization.
“The effect for ‘legacy’ or historical audio is the analogy of the rising tide,” he says. “Some of the more recent innovations in the audio space have actually helped, quite frankly, to remind people of the power of audio in the first place. There’s a natural inclination or tendency on the part of the advertising community to look at what’s new and what’s next, and what the mid to long term effect is — the continuous innovation in this industry — really only serves to remind marketers and advertisers of the ‘theater spirit.’ It’s a good thing whether you’re into traditional audio or digital audio.
All it takes is just 11 minutes of your time. Listen now!
Listen to “The InFOCUS Podcast: Paul Kelly” on Spreaker.