WSTFA Podcast Paying Off Pt 1

WSTFA Podcast Paying Off Pt 1

With today’s Fruit Grower Report, I’m Bob Larson. If you haven’t had a chance yet, check out the Washington State Tree Fruit Association’s first two podcasts, titled “Bearing Fruit.” This is their latest effort to bring news from the tree fruit industry to members and anyone interested.

WSTFA President Jon DeVaney said they thought it was time…

DeVANEY … “It’s something we’ve been thinking about for a while. There are many issues facing our industry and we want to keep our growers, packers and marketers fully informed. We also want to make sure that what is happening in our industry is understood by the wider community of local residents, policy makers and anyone interested in what is happening in the tree fruit industry.

But, for members who like or prefer the monthly newsletter,

DeVaney says that will always be an option…

DeVANEY … “It’s a good way to absorb really large amounts of detailed information, but if you just want a quick summary of what’s going on, an electronic or recorded format might really work better for them.”

The new podcasts though, according to DeVaney, are super convenient…

DeVANEY… “A lot of our growers and packers and all of their employees tend to do a lot of business from the road. If you’re driving from orchard to orchard, sitting down to read a memo probably isn’t in the cards. You really want to be able to have something that you can listen to and interact with wherever you are.

Tune in tomorrow for the latest on the Washington State Tree Fruit Association’s new “Bearing Fruit” podcasts.

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